Social media is a tool that every business needs to grow. It has become an integral part of the real estate industry as well. Most real estate agents have started using social media to market their services. It helps get more high-quality leads than any other source. Moreover, it can be both your best friend and your worst enemy. So, it depends upon how you use it.
If you are a real estate agent looking for effective ways to connect with your clients and offer them your services, you must know how to make the best use of social media. Here are the 10 most effective tips to help make social media your best friend.
Prioritize the Platform
Among all social media platforms, you should prioritize the one or two to invest most of your time, focus, and energy on. It will help you reach your target audience and maximize your leads. However, you must check the analytics properly to see whether the platform you have chosen is serving its purpose or not. If it’s not working, you can switch to other platforms to analyze better, which helps you engage with more audience to get the desired results.
Facebook, Instagram, and other social media platforms allow users to go online to keep their audience engaged. So, go live as much as possible for open houses or virtual showings. You can later save the live videos on your profile for new visitors.
Share Success Stories
Sharing your success stories on social media helps establish the credibility of your real estate business with new potential buyers or sellers. It leaves a long-lasting impact on them to hire your service. So, ensure that you stay in touch with your old clients, and ask them to share their stories with the public. You can then share it as a testimonial or success story on your profile to get more eyeballs on your social media account.
Pictures have a great power to influence the decision of the audience. You can share attractive images of properties you want to sell to potential buyers. It would help clients get a sneak peek into what’s inside the property. Don’t forget to add life to the images by adding candid pictures of people sitting and talking inside the lounge or sitting room of the house. It would help clients imagine how they can live comfortably in that house. It further increases the chances of clients reaching out to you to get more details about the property.
Address Queries or Concerns
Social media is a great place to address the queries and concerns of people who might eventually become your permanent clients. So, whenever you receive a comment on any social media post or a question in the DM, make sure you reply to all of them. If the audience gets immediate responses and solutions to their problems, it makes them believe that you are responsible and cooperative enough to understand them. It further increases your chances of getting conversions.
Share Pictures with Clients
Sharing pictures with your clients on your social media shows them that they matter to you. When you close a deal with clients, show gratitude to them by inviting them to a party or upcoming event at your home. It would make a huge difference as the clients start feeling at home with you. Since you will be putting it out for the public eye, your audience will also get a positive impression of your relationship with your clients.
Use a Scheduling Tool
It may become difficult to post content regularly on social media platforms. So, you can use the scheduling tool to plan your future posts. It is an in-built feature in a lot of platforms. Or you can also download any app to help you schedule your posts. It will be very helpful, especially on those busy days when you have other commitments.
Write the Copy or Caption
Hiring a copywriter with the perfect copy and captions for your social media posts is always a good idea. However, you must also invest some of your time in writing yourself. Your personality will shine through your content, so make sure you add a personal touch to it in whatever way possible. It will help people develop an emotional connection with you, and they will start recognizing you for who you are as a real estate agency.
Clients always seek valuable information and knowledge regarding the real estate industry. So, educate your clients by sharing great tips, lessons, stats, and stories to make their buying or selling experiences smoother. For instance, you can share blogs on different home buying or selling ideas or tweet food for thought daily. This way, the audience will consider you a credible source, making them hire your services.
Measure and Improve
You invest time creating images, posts, blogs, and stories to share with your clients. But how would you know whether your posts perform the way you want? It is quite simple. You need to check the analytics of social media platforms. It will help you get the results of different posts in terms of engagement, reach, likes, comments, views, etc. You can then compare the data to see how you can tweak the posts to get maximum sales. So, measure the performance level of your different posts, ad campaigns, and marketing strategies to keep improving and make your efforts more effective.