Many real estate agents ask, “Do they need neighborhood pages to attract buyers?” and the answer is “Yes.” Having a neighborhood page is more important than anything else if you want to get more eyeballs on your property. It will help entice potential buyers to search more about your property. So, if you wish your listing to work, you must invest significant time and effort into writing neighborhood pages.
However, you should keep a few things in mind to write effective neighborhood pages to attract buyers.
How Should You Choose Your Neighborhood?
The first thing to remember in writing the best neighborhood pages is that the neighborhood you choose must be the one people are searching for. You must have an instinct as a realtor based on your previous experiences, but collecting some data through proper research is always better. It will help you analyze what is more likely going to work. You can do keyword research using reliable tools to see which neighborhoods are popular and what people search for to connect your neighborhood pages with them.
Here are a few aspects mentioned that you could consider while looking for the perfect neighborhood.
Try to get those areas where the volume and demand of properties are higher. Such fast-paced sites help you get the maximum turnover in less time. You should also find the reasons behind the popularity of that area to highlight them in the content you write on the page. Also, create a sense of urgency through your content to ensure that the potential buyer who has landed on the listing ends up buying the property.
Potential buyers mostly look for amenities while buying a property. So, a neighborhood with amenities can help grab the attention of such buyers, especially if there are other similar neighborhoods around. Some examples of amenities that can help make the content of your neighborhood pages stand out include the following:
- Swimming pool
- Steam room
- Fitness center
- Football or tennis court
- Public schools
- Petrol pumps
You can also write about those new amenities in the building process as buyers looking for a place for the long-term might not mind waiting to enjoy a new luxury or convenience.
A farming area is a place where you might have already closed a lot of deals previously. You will also have the information about it in your head that you can use to write the neighborhood pages.
How to Lay Out Your Neighborhood Pages Effectively
Photography can make a significant difference in creating a property’s visual appeal. You can use a high-quality camera or hire an expert photographer to capture beautiful images which can make a person stay on your neighborhood pages for longer. Also, both pictures and content must be perfectly placed on the page.
You can highlight distinct features of a property on your neighborhood pages. However, the features must be based on the type of buyer you are targeting. For instance, suburban buyers will be looking for family-oriented areas, and if you want to target them, you can highlight the local schools, low crime rates, and parks on the neighborhood page.
You must add your listings to the neighborhood pages to make sure when people are done reading the content, they see what they have in the market for them. Also, add your contact information so they can contact you immediately to ask their questions or setup a meeting. In addition to the listings of the properties within the neighborhood, you can add links to other visitor checkout properties at the bottom or side of the page to help users find them easily. Lastly, don’t forget to add all your neighborhood pages’ links to the main neighborhood page.
How On-Page SEO Can Help You With Neighborhood Pages
On-page SEO will help users find your neighborhood page whenever they search for properties online. The content and headings must include all the popular keywords to help Google identify your page. Moreover, the images you add to the page must have an alt text description.
Keyword research is the most crucial part of on-page SEO. You must know how many people are searching for the particular keyword you will use in the content of your neighborhood pages. However, the search volume is not the only factor to consider; you must also identify the difficulty level of the keyword. If there is high competition for a specific keyword, you will have to work harder to rank your page against many other competitors as they also aim to reach the top of the search results. You can also choose keywords with less competition to ensure that your SEO efforts pay off.
Just like the presence of the image on the neighborhood pages makes a huge difference, so does the SEO of that image. You must add alt text to every image you upload, as Google will only scan the text. So, use as many relevant keywords in the image’s alt text as possible to rank your neighborhood page at the top.
Header tags are essential to break the content into different parts. If your neighborhood page looks like a huge wall of text, it would only cause to intimidate the visitors. So, make sure you use different header tags like H1, H2, and H3 to make your content easy to understand. Each header must concisely explain what is written in the section. You can also use the relevant keywords in your headings to make them more effective.
What About Hiring a Professional for Help?
Well, if you still think it is not your cup of tea, you always have the option of hiring an expert. You can shortlist the most renowned and authentic experts in town to optimize the content of your neighborhood page. An expert would know best how to do the job effectively to make the neighborhood page appealing to the buyers.
If you create a highly optimized, well-researched, and properly formatted neighborhood page, no one can stop it from attracting potential buyers. Make the best use of all the tips mentioned above to make your neighborhood page stand out from the others.