Farming in Real Estate: The Smarter, Automated Way to Dominate Your Market in 2026
What Farming in Real Estate Really Means Today Real estate farming has always been the go-to strategy for agents, but the way it’s done has completely evolved. Back then, it was all about knocking on doors, passing out flyers, and hoping that neighbors would remember your name. Now, it’s smarter. Farming today is about staying […]
Why Top Agents Prioritize Geo Farming Real Estate Over Cold Calling
In real estate, many agents rely on cold calling to generate leads. They follow scripts, make dozens of calls a day, and feel busy. But being busy doesn’t always mean being effective. Most cold calls go unanswered, and few turn into meaningful opportunities. Top agents know there is a better way—one that builds long-term relationships […]
Real Estate Online Marketing Mistakes Agents Still Make in 2025
What if the very things you’re doing to grow your business are the same things holding you back? It happens more than agents want to admit. Real estate online marketing should feel like an investment, a way to plant seeds for long-term growth. But too often, it turns into a patchwork of quick fixes, shiny […]
The Top 5 Metrics Every Agent Should Watch in Real Estate Farming Campaigns
Real estate farming is not about planting seeds in soil. It’s about planting yourself in the minds of homeowners.
Mastering Targeted Direct Mail: Best Practices for Real Estate Success
Direct mail remains one of the most effective real estate online marketing tools , when it’s done with intention and backed by audience insights.
The Territory Wars: Why Exclusive Farm Area Protection is Your Competitive Advantage
In real estate, your farm is your future. The faster you claim your territory, the sooner you’ll dominate your market.
New Harvist Updates: More Conversions, Easier Voicemails, Faster Performance
We’ve been busy making Harvist even more powerful for your farming success. These latest updates focus on three key areas: better conversion tracking, simplified content creation, and improved user experience.
Why Direct Mail Is Your Secret Weapon in 2025: New Research Reveals What Really Works for Real Estate Agents
The latest consumer insights show direct mail isn’t just surviving in the digital age—it’s thriving. Here’s what every real estate agent needs to know.
Housing Market Forecast 2026: What Real Estate Professionals Need to Know
The real estate market continues its post-pandemic evolution, with mortgage rates experiencing gradual declines, housing inventory slowly recovering, and purchase demand building momentum. However, affordability challenges and supply gaps in certain markets remain significant factors shaping the landscape.
How Real Estate Agents Can Drive Client Engagement in a Cost-Conscious Market
As mortgage rates fluctuate and economic uncertainty reshapes the housing market, prospective homebuyers are approaching one of life’s biggest purchases with heightened scrutiny. While people are still buying and selling homes, they’re being more intentional about when, why, and how they make these decisions.
