In an April 9 press release, Harvist aligned its brand with the idea of “farming” and with the promise to help customers cultivate as broad a market field as possible. Harvist referenced a pending legal settlement that could lead to several changes in the way agents and brokerages make money, emphasizing the importance of communicating value to consumers.
“The launch aims to empower agents to navigate the evolving real estate landscape with precision, efficiency, and style at a tumultuous time in the wake of the landmark NAR real estate settlement. Now more than ever, a strategic, targeted marketing strategy for agents striving to get more listings will become more critical.”
A sound marketing strategy in any industry includes reaching an audience through as many channels as possible. However, the rush to win social media attention and the affordability of digital media draw agents into focusing squarely on mobile messaging and web-based outreach.
Harvist is hoping the real estate industry will aim for a broader target via multi-faceted tactics, which also helps agents better define a viable lead.
Farming is associated with location-based marketing, to which Harvist will apply artificial intelligence-based analysis to uncover untapped submarkets. The AI will parse socioeconomic and demographic data around housing activity, family makeup, ownership history, and other consumer behaviors. These findings will become the subject of automated marketing campaigns with pitches unique to the recipient that can include voicemail drops, postcards, and specialized landing pages.
Their platform includes a CRM, too, allowing users to keep track over time of leads’ market interest to record reactions to marketing tactics. It incorporates lead nurturing tools, communications, and other capabilities common to modern systems in the category.
The company has earned the advocacy of OJO Labs’ and Movoto’s Chris Heller, who said in a statement that the product “makes sense.”
“As agents, we have so much to do in a day—we should only be doing things that are our highest and best use,” Heller said. “I love Harvist and my team uses it. In an ever-shifting, increasingly competitive real estate landscape, the power of technology can help agents not just survive but thrive through these changing times.”
In an ever-shifting, increasingly competitive real estate landscape, the power of technology can help agents not just survive but thrive through these changing times.
About Harvist: The real estate software company continually helps agents strategically grow their listings and dominate their market through automated, data-driven, well-rounded, geo-targeted farming campaigns.
This article originally appeared on Inman: https://www.inman.com/2024/04/08/new-release-harvist-offers-another-option-for-lead-farming/
