We’ve been busy making Harvist even more powerful for your farming success. These latest updates focus on three key areas: better conversion tracking, simplified content creation, and improved user experience.
Enhanced Digital Ad Performance & Conversion Tracking
Your digital ads just got smarter. We’ve updated our conversion tracking to focus on the zip code form submissions on your Harvist landing pages—the moment when prospects become genuine leads. This new custom conversion event gives you precise data on which ads are actually driving qualified interest, not just clicks.
Why this matters: You can now optimize your ad spend based on real lead generation, not vanity metrics. See exactly which creative, targeting, or messaging drives homeowners to request information about their property values.
We’ve also improved your agent landing page load times, ensuring prospects don’t bounce while waiting for pages to load. In digital marketing, speed equals conversions—and every second can mean the difference between capturing a lead and losing them to impatience.
Simplified Voicemail Creation Process
Creating custom voicemails is now as easy as recording a voice memo. Our new audio upload feature lets you record voicemails directly on your phone and upload them to your Harvist campaigns.
The technical stuff happens automatically: we convert M4A files to MP3 format behind the scenes, so you don’t need to worry about file compatibility. Whether you record on iPhone, Android, or any device, your audio will work seamlessly in your campaigns.
This feature is perfect for agents who want to add personal touches to their farming—record seasonal messages, reference local events, or share market updates in your own voice. Voicemails consistently generate high engagement rates, and now they’re easier to create than ever.
Streamlined Campaign Management
We’ve integrated digital ads directly into your campaign selection process, eliminating extra steps when setting up multi-channel campaigns. Now you can add targeted digital components to your farming strategy without switching between different sections of the platform.
This streamlined approach means less time navigating menus and more time focusing on campaign strategy and lead follow-up.
What This Means for Your Business
These updates represent our commitment to making sophisticated marketing campaigns accessible and effective for busy real estate agents. Better conversion tracking means smarter ad spending. Easier voicemail creation means more personalized touchpoints. Faster loading pages mean more captured leads.
The result? More efficient campaigns that convert better while requiring less manual effort from you.
Getting Started
All updates are live in your dashboard now. If you haven’t experimented with digital ads alongside your direct mail campaigns, this is the perfect time to try the integrated approach. The combination of physical mail and digital touchpoints consistently outperforms single-channel strategies.
Questions about any of these features? Our team is standing by to help you maximize these new capabilities.
