Why We Moved Our QR Codes to the Top (And Why It’s Working)

Small changes can make big differences in real estate marketing. That’s exactly what we discovered when we repositioned the QR codes on our direct mail letters – and the results speak for themselves.

The Strategic Move to the Top
We made a simple but powerful change to our letters: moving QR codes to the top-right corner with clear messaging like “CHECK TODAY!” and “SCAN ME!”
This isn’t just about placement – it’s about psychology. When recipients see the QR code immediately, it creates curiosity and positions the letter as modern and interactive from the first glance. Instead of treating the digital component as an afterthought, we’re making it a primary call-to-action.

Monthly Updates Keep Content Fresh
Our QR codes aren’t static links gathering digital dust. They’re updated monthly with fresh, relevant content that matches current market conditions and seasonal trends. This month, a prospect might scan to see spring market trends. Next month, it could be summer selling strategies or fall market forecasts.
This regular refresh serves two purposes: it keeps our content current and valuable, and it trains recipients to expect new information each time they receive our mail. We’re not just sending letters – we’re delivering a monthly resource.

The Results Are Clear
The repositioning has dramatically increased scan rates. Recipients notice the QR code immediately, and the prominent placement suggests importance and value. More scans mean more engagement, more website traffic, and ultimately more conversations with potential clients.

Coming Soon: Postcards Too
While we’ve implemented this change across all our letters with great success, we’re planning to roll out the same prominent QR code placement to our postcards in the coming months. The enhanced engagement we’re seeing with letters tells us this will be just as effective across all our direct mail formats.

The Bottom Line
Sometimes the biggest improvements come from the smallest changes. By simply moving our QR codes to a more visible position and keeping the content fresh, we’ve transformed static letters into engaging, interactive touchpoints that recipients actually want to use.
Your direct mail doesn’t have to choose between traditional and digital. With strategic QR code placement, it can be both – and more effective than either approach alone.

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